(Adnkronos) - MOUNTAIN VIEW, Calif. and MUMBAI, India, Nov. 9, 2023 /PRNewswire/ -- Customers of CleverTap, the all-in-one engagement platform, have seen a significant 561% return on investment (ROI), according to a Forrester Total Economic Impact™ (TEI) Study commissioned by CleverTap. The study investigates the potential ROI
The study identified the following quantifiable benefits (over a three year period) realized by a composite organization, comprised of interviewees with experience deploying CleverTap's platform:
From a qualitative standpoint, the study also found that:
Anand Jain, Co-founder and Chief Product Officer, CleverTap said, "At CleverTap, we're committed to empower businesses with innovative MarTech solutions, boost engagement rates on their platforms and maximize their customers' lifetime value. Brands require trusted MarTech partners who can support their marketing efforts and it's very reassuring to learn that our existing clients have successfully been able to achieve their business goals while providing an enhanced experience to their customers. As we continue to work towards offering cutting-edge technology to our customers, we ultimately aim to put the "tech" back in MarTech."
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