SAN FRANCISCO, Aug. 24, 2021 /PRNewswire/ -- Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, "How Travel Marketers Are Activating Digital Advertising in 2021." Worldwide Business Research (WBR) Insights surveyed senior decision makers in North America, Europe, Middle East, Africa
"The last 18-months have been quite the rollercoaster for travel marketers navigating the global pandemic, but one thing is clear: travel marketers are more focused than ever before on effectively and efficiently spending precious resources to drive a business return," said Noreen Henry, Chief Revenue Officer, Sojern. "In this environment you need to be agile, data-driven and optimistic—travel is coming back and it's a great time to take part in that recovery."
Key findings of travel marketers surveyed include:
Consumers are eager to travel, and with the increasingly widespread administration of COVID-19 vaccines, the hard-hit travel, media, and entertainment industries are all expected to rebound in 2021. The upward swing is already under way, with a surge in domestic and regional tourism, as newly vaccinated consumers exercise the option to travel within their own borders.
Download the full report here: "How Travel Marketers Are Activating Digital Advertising in 2021."
About SojernSojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveller intent data, Sojern provides multi-channel marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travellers around the world.
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