Members of Dance's premium offering can experience the benefits of ebikes without the investment of ownership
BERLIN, Aug. 31, 2021 /PRNewswire/ -- Dance, the premium ebike subscription service, today announced the launch of its fleet and full-service concierge. The company is also introducing the Dance One, its first generation
"As Dance approaches a full year of testing hardware, software and service components, I'm thrilled to launch our full offering so more Berlin residents can experience the joy of riding an ebike alongside our community," said Eric Quidenus-Wahlforss, CEO of Dance. "What sets Dance apart is our premium product, which includes both our design-forward ebike and an on-demand repair and concierge service. By making it more convenient for Berliners to choose an active commute, together we're creating a healthier, greener and more livable city," he added.
Even in a limited pilot, the team has already hosted tens of thousands of rides from hundreds of riders, half of which use their ebike weekly. They are discovering what research has confirmed: ebike usage gives people opportunities for gentle exercise [1] , improves mental health [2] , increases neighborhood social connection [3] and provides quieter and more "restorative" local environments [4] . And, there is environmental benefit too: research [5] shows urban residents who switched from driving to cycling for just one trip per day reduced their carbon footprint by about half a ton of carbon dioxide over the course of a year.
"Dance's offering is compelling to the conscious consumer who is looking for a more active, mindful and beautiful way to travel," said Caterina Kiehntopf, Dance's new general manager of Germany. "By launching formally in Berlin after a year of testing and improving, I'm looking forward to Dance bringing our service to my hometown of Berlin, and later on, more cities within Germany. The ebike's distinctive color and design, easy-to-use app and service, paired with flexible membership options, are ideal for people looking to make their lifestyle more sustainable and active - and could encourage adoption of greener, more active transportation worldwide," Kiehntopf said.
The company will begin rolling out thousands of ebikes in the coming weeks, and will scale more models and bikes as the community grows in Berlin and in other cities in the near future. Notable features include:
To sign up for the Dance community, visit dance.co and follow along on Instagram, Twitter and LinkedIn or follow along with the hashtag #movewithdance.
Dance is a premium ebike subscription service based in Berlin. The company's mission is to create more livable cities centered around communities of people, not traffic. Dance combines easy-to-use services with a beautifully designed ebike, elevating everyday transportation into a joyful, healthy and sustainable act. A monthly subscription fee provides flexibility for members who want to try a new way to commute outside of car ownership. Dance's service is currently live in Berlin. To find out more, visit https://dance.co.
Dance was founded by SoundCloud founders Eric Quidenus-Wahlforss and Alexander Ljung, together with the co-founder of Jimdo, Christian Springub. Investors include BlueYard and HV Capital.
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[1] Shaw et al., 2017 [2] Martin et al., 2014, Avila-Palencia et al., 2017 [3] Gatersleben et al., 2013 [4] Appleyard, 2017 [5] Brand et al., 2021
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