Ground-Breaking Service Ushers in New Era of Transparency for Collectors
GENEVA, Oct. 14, 2021 /PRNewswire/ -- 1275 Collections, the technology-driven fine wine business, today announced the launch of a ground-breaking new service, offering fully-traceable fine wine collections for discerning enthusiasts.
1275's
The 1275 process begins by exclusively sourcing wines directly from the world's most coveted estates. Its "Internet of Bottles" ™ process then protects the wines and documents their journey to 1275's state-of-the-art wine vault in Switzerland, and throughout their time in storage.
In an industry first, 1275's new mobile app enables its collectors to scan a chip on their bottles to view their entire history, including temperature charts, since the day they left the vineyard.
The 1275 mobile app's thoughtfully designed interface also enables users to:
With its sharp focus on the needs of collectors, 1275 has designed a comprehensive solution that marks the beginning of a new era of transparency and accountability for the fine wine industry.
Denis Houles, CEO of 1275 said: "We believe that great wines deserve respect, and that collectors deserve transparency on what they are buying. Our traceable, end-to-end solution eliminates the risk of fakes and wines damaged by improper transport and storage conditions. It means our collectors' bottles should command a growing premium over time vs the same wines in the secondary market."
ABOUT 1275:
1275 Collections builds fully traceable fine wine collections. It is backed by a talented, multidisciplinary team with a shared conviction: that great wines deserve to be handled with respect.
1275 was founded by Denis Houles, CEO, who has decades of experience as a successful fine wine professional and entrepreneur. Denis previously founded Claret Club, which hosted hundreds of prestigious fine wine events for C-suite executives in London, Paris and Geneva. Its sister company, Claret Club Cellars, built fine wine collections for members.
www.1275collections.com
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