Lenzing announces TENCEL(TM) #checkwhatsgood campaign to celebrate Earth Day 2021
LENZING, Austria, March 31, 2021 /PRNewswire/ -- After a year that brought sudden change to the world, a key focus in 2021 has been to restore life to the way it should be. Bringing the theme of this year's Earth Day, "RESTORE OUR EARTH™" to life, Lenzing's TENCEL™ brand will rollout a new action-oriented social media campaign, #checkwhatsgood. The campaign aims to bring attention to sustainable fashion and purchase habits alongside a variety of global and regional brands, designers and influencers. In addition, the TENCEL™ brand will continue its partnership with One Tree Planted for the third consecutive year and develop new partnerships with NGOs to drive consumer actions.

























